New online boutique offers swimwear, clothing and accessories that combine
mythological themes with Miami Beach style.
June 10, 2012 (DALLAS, TX) – Fashion lovers will be flocking to Dallas’ exquisite Hotel ZaZa on Wednesday, June 12th for a VIP party celebrating the grand opening of The Mermaid Life online boutique. The event kicks off 7:30pm with a cocktail hour and trunk show, followed by a fashion show featuring swimsuit designs from new The Mermaid Life swim label “Athena.”
The brainchild of health and beauty blogger Candie Vic, the luxury online boutique features swimwear and accessories inspired by Greek mythology.
“I have been very drawn to historical art and both the Ancient Greek and Egyptian views of gods and goddesses,” says Vic, who previously studied fashion design in Tampa, Florida before transferring to the Art Institute of Dallas, where she is currently finishing her degree in graphic design. Vic found herself captivated by ancient artwork of queens and goddesses wearing head chains, body chains and slave bracelets, and she later experimented with creating modern renditions of the unique accessories. The Mermaid Life boutique, which Vic co-owns with fiancé Rich Mendoza, will feature similar accessories together with her innovative swimwear designs.
A native of Florida, Vic spent the majority of her young life at the beach, from Anna Maria Island to Miami. As she grew up, her swimwear evolved from casual two-piece suits to high fashion and sexy bikinis worn with beach covers and heels. She often wished she could modify the cut or color of different pieces and eventually decided to create her own line of swimwear. The new “Athena” swim line, which features push-up tops and flattering Brazilian cut bottoms, is designed to celebrate the goddess in every woman.
The Mermaid Life grand opening fashion show will be held at 7:30pm on Wednesday, June 12, 2013 at Hotel ZaZa, 2332 Leonard Street in Dallas. A limited number of tickets are available online at www.themermaidlife.com and are $25 for basic entry or $50 for VIP seating. VIP ticket holders will receive a gift bag with more than $500 worth of merchandise from sponsors and The Mermaid Life line, as well as 20 percent off all trunk show purchases. In addition to the new swim line, Vic will be showcasing The Mermaid Life body label “Hera” athletic jumpers at the event, which will include special guest models from Las Vegas and Miami and local DJ Alex ATG Kalenberg.
About The Mermaid Life
The creative vision of health and beauty blogger Candie Vic, The Mermaid Life online boutique features high fashion swimwear, clothing and accessories inspired by ancient Greek mythology. The Mermaid Life LLC is owned by Vic and her fiancé, Rich Mendoza, and is headquartered in Dallas, Texas. For more information, visit www.themermaidlife.com.
Candie Vic, Owner
The Mermaid Life, LLC